Saturday, 14 May 2016

Trust? Who Can Be You, Better Than YOU?


I'm not a brand strategist, so I can't exactly tell you what the PR play books will rather say.

But this is what I will tell you from the streets of hard knocks rebuilding my own brand from ground zero. Here is a word you must remember every day...That word is TRUST.

Can people trust what you say? Can they trust, that you will do what you say you will do? Are you considered ORIGINAL or a phoney? But wait a sec! If they don't really know your back story, how can they even trust you???

Want to build a platform, build better engagement, build a hard rock fan base or LOYAL customers? People who actually patronise you and buy your products or services. Your operative word should be 'trust'... know that no one will a buy a product or do business with a brand they don't trust. And these days, your brand is not what your advertisers say you are. Your brand is actually what your CUSTOMERS/audience say you are.

So while creating that perception. Is the perception you create relatable? Is it based on falsehood, or is it based on authenticity? The problem with branding these days, is that people create a perception of perfection that is totally non-relatable to the purchasing majority. You can advertise all you want? But they won't believe you. You can wear the finest clothes, take pictures chewing dollars for breakfast, lunch and dinner...or bath in champagne. They still won't care, because it is not their everyday reality.

You can gain trust and credibility by being AUTHENTIC, by being real.

Look at Prince, Michael Jackson, Ellen Degeneres, Madonna, Oprah, Martin Luther, Mandela, Mary Slessor even Fela... none of them were/are perfect...oh they had/have flaws, but still they defied the norm, went against popular beliefs, did their own thing, kept it real and created their own IDENTITY. Their legacy is timeless.

So why do you want to FIT in when you can stand out? Why do you want to be forgotten, when you can be REMEMBERED for being true?

Why do you want to be society's version of you, instead of your authentic self? Why do you want to cover up your uniqueness, instead of standing NAKED in all your warts & glory. I don't know why?

But I can tell you that the only thing that can SPOTLIGHT you from a crowded market place, even in the midst of people who do the exact same business, work or craft that you do, is your AUTHENTICITY, because in truth, no one can do a better job at being you, than YOU!

So keep It Real and Build TRUST!

P.S: Don't forget to Join ME and 25 Amazing Speakers from around the World. Yes! Get your HALF PRICE Early Bird Tickets for THE NAKED CHALLENGE Creative Mastery Global Summit 2016 on Blab HERE or at Eventbrite, on AfriTickets or on ONSELE


Stay Authentic & Keep Winning!

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LETS TALK: What do You THINK , Truth-Seekers? Feel free to EXPRESS your thoughts in the comment section. Better still, send me a FREE Voice Message.



or you could use the PINK Button on the right side (desktop view) to leave me a Message. I'll love to HEAR from you. And don't forget to GRAB your tickets to join ME and 25 Amazing Speakers from around the world at THE NAKED CHALLENGE: Creative Mastery Global Summit 2016 coming up Monday July 4 - Saturday July 9, 2016 Click Eventbrite - THE NAKED CHALLENGE: Creative Mastery Global Summit

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Have A Sweet Saturday Lovelies. Kisses!!!





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